diff --git a/PocketKit/Sources/PocketKit/Ads/AdsStore.swift b/PocketKit/Sources/PocketKit/Ads/AdsStore.swift
new file mode 100644
index 000000000..90fda9378
--- /dev/null
+++ b/PocketKit/Sources/PocketKit/Ads/AdsStore.swift
@@ -0,0 +1,189 @@
+// This Source Code Form is subject to the terms of the Mozilla Public
+// License, v. 2.0. If a copy of the MPL was not distributed with this
+// file, You can obtain one at http://mozilla.org/MPL/2.0/.
+
+import Textile
+import UIKit
+
+enum PocketAdZone: String, Sendable {
+    case home
+    case saves
+    case banner // a banner that we can add to either reader or collection?
+    // TODO: ADS - do we want to add a collection type to insert ads in a collection?
+}
+
+struct PocketAdsSequence: Identifiable {
+    let id: String
+    let ads: [PocketAd]
+}
+
+struct PocketAd: Decodable {
+    let title: String
+    let description: String
+    let imageUrl: String
+    let buttonTitle: String
+    /// The destination url when a user taps on an ad
+    let targetUrl: String
+    // colors are coming in as hex strings but we should convert them.
+    // for now let's assume we'll have UIColor
+    let textColor: UIColor
+    let ctaTextColor: UIColor
+    let ctaBackgroundColor: UIColor
+    let backgroundColor: UIColor
+
+    enum CodingKeys: String, CodingKey {
+        case title = "alt"
+        case description = "copy"
+        case imageUrl = "image"
+        case buttonTitle = "cta"
+        case targetUrl = "click"
+        case textColor
+        case textColorDark
+        case ctaTextColor
+        case ctaTextColorDark
+        case ctaBackgroundColor
+        case ctaBackgroundColorDark
+        case backgroundColor
+        case backgroundColorDark
+    }
+
+    init(from decoder: any Decoder) throws {
+        // TODO: ADS - the actual json structure is not this flat, this will need to be updated accordingly
+        let container = try decoder.container(keyedBy: CodingKeys.self)
+        self.title = try container.decode(String.self, forKey: .title)
+        self.description = try container.decode(String.self, forKey: .description)
+        self.imageUrl = try container.decode(String.self, forKey: .imageUrl)
+        self.buttonTitle = try container.decode(String.self, forKey: .buttonTitle)
+        self.targetUrl = try container.decode(String.self, forKey: .targetUrl)
+        let textColor = try container.decode(String.self, forKey: .textColor)
+        let textColorDark = try container.decode(String.self, forKey: .textColorDark)
+        self.textColor = UIColor(
+            light: UIColor(hexString: textColor),
+            dark: UIColor(hexString: textColorDark)
+        )
+        let ctaTextColor = try container.decode(String.self, forKey: .ctaTextColor)
+        let ctaTextColorDark = try container.decode(String.self, forKey: .ctaTextColorDark)
+        self.ctaTextColor = UIColor(
+            light: UIColor(hexString: ctaTextColor),
+            dark: UIColor(hexString: ctaTextColorDark)
+        )
+        let ctaBackgroundColor = try container.decode(String.self, forKey: .ctaBackgroundColor)
+        let ctaBackgroundColorDark = try container.decode(String.self, forKey: .ctaBackgroundColorDark)
+        self.ctaBackgroundColor = UIColor(
+            light: UIColor(hexString: ctaBackgroundColor),
+            dark: UIColor(hexString: ctaBackgroundColorDark)
+        )
+        let backgroundColor = try container.decode(String.self, forKey: .backgroundColor)
+        let backgroundColorDark = try container.decode(String.self, forKey: .backgroundColorDark)
+        self.backgroundColor = UIColor(
+            light: UIColor(hexString: backgroundColor),
+            dark: UIColor(hexString: backgroundColorDark)
+        )
+    }
+
+    init(
+        title: String,
+        description: String,
+        imageUrl: String,
+        buttonTitle: String,
+        targetUrl: String,
+        textColor: UIColor,
+        ctaTextColor: UIColor,
+        ctaBackgroundColor: UIColor,
+        backgroundColor: UIColor
+    ) {
+        self.title = title
+        self.description = description
+        self.imageUrl = imageUrl
+        self.buttonTitle = buttonTitle
+        self.targetUrl = targetUrl
+        self.textColor = textColor
+        self.ctaTextColor = ctaTextColor
+        self.ctaBackgroundColor = ctaBackgroundColor
+        self.backgroundColor = backgroundColor
+    }
+}
+
+// TODO: ADS - we might want to add a generic protocol here, but for now let's keep it simple
+struct PocketAdsStore: Sendable {
+    func getAds() async -> [PocketAdsSequence] {
+        [
+            PocketAdsSequence(id: "ads_sequence_123", ads: [Self.mockAd1, Self.mockAd2, Self.mockAd3]),
+            PocketAdsSequence(id: "ads_sequence_213", ads: [Self.mockAd2, Self.mockAd1, Self.mockAd3]),
+            PocketAdsSequence(id: "ads_sequence_321", ads: [Self.mockAd3, Self.mockAd2, Self.mockAd1]),
+            PocketAdsSequence(id: "ads_sequence_132", ads: [Self.mockAd1, Self.mockAd3, Self.mockAd2]),
+            PocketAdsSequence(id: "ads_sequence_231", ads: [Self.mockAd2, Self.mockAd3, Self.mockAd1]),
+            PocketAdsSequence(id: "ads_sequence_312", ads: [Self.mockAd3, Self.mockAd1, Self.mockAd2])
+        ]
+    }
+}
+
+// TODO: - ADS - remove this mock when the implementation is complete
+private extension PocketAdsStore {
+    static let mockAd1 = PocketAd(
+        title: "Get Pocket Premium!",
+        description: "Subscribe to premium to get the most out of Pocket",
+        imageUrl: "https://assets-prod.sumo.prod.webservices.mozgcp.net/media/uploads/products/2023-08-22-06-28-55-65dfd5.png",
+        buttonTitle: "Get Premium",
+        targetUrl: "https://getpocket.com",
+        textColor: UIColor(.ui.white1),
+        ctaTextColor: UIColor(.ui.white1),
+        ctaBackgroundColor: UIColor(.ui.teal1),
+        backgroundColor: UIColor(.ui.black1)
+    )
+
+    static let mockAd2 = PocketAd(
+        title: "Get Pocket Extra!",
+        description: "Subscribe to extra to get the fanciest Pocket features",
+        imageUrl: "https://assets-prod.sumo.prod.webservices.mozgcp.net/media/uploads/products/2023-08-22-06-28-55-65dfd5.png",
+        buttonTitle: "Get Premium",
+        targetUrl: "https://getpocket.com",
+        textColor: UIColor(.ui.white1),
+        ctaTextColor: UIColor(.ui.white1),
+        ctaBackgroundColor: UIColor(.ui.coral1),
+        backgroundColor: UIColor(.ui.black1)
+    )
+
+    static let mockAd3 = PocketAd(
+        title: "Get Pocket Ultra!",
+        description: "Subscribe to ultra to get everything you can from Pocket",
+        imageUrl: "https://assets-prod.sumo.prod.webservices.mozgcp.net/media/uploads/products/2023-08-22-06-28-55-65dfd5.png",
+        buttonTitle: "Get Premium",
+        targetUrl: "https://getpocket.com",
+        textColor: UIColor(.ui.white1),
+        ctaTextColor: UIColor(.ui.white1),
+        ctaBackgroundColor: UIColor(.ui.apricot1),
+        backgroundColor: UIColor(.ui.black1)
+    )
+}
+
+// TODO: ADS - move this to SharedPocketKit
+extension UIColor {
+    convenience init(light: UIColor, dark: UIColor) {
+        self.init { traitCollection in
+            if traitCollection.userInterfaceStyle == .dark {
+                return dark
+            } else {
+                return light
+            }
+        }
+    }
+
+    convenience init(hexString: String) {
+        let hex = hexString.trimmingCharacters(in: CharacterSet.alphanumerics.inverted)
+        var int = UInt64()
+        Scanner(string: hex).scanHexInt64(&int)
+        let a, r, g, b: UInt64
+        switch hex.count {
+        case 3: // RGB (12-bit)
+            (a, r, g, b) = (255, (int >> 8) * 17, (int >> 4 & 0xF) * 17, (int & 0xF) * 17)
+        case 6: // RGB (24-bit)
+            (a, r, g, b) = (255, int >> 16, int >> 8 & 0xFF, int & 0xFF)
+        case 8: // ARGB (32-bit)
+            (a, r, g, b) = (int >> 24, int >> 16 & 0xFF, int >> 8 & 0xFF, int & 0xFF)
+        default:
+            (a, r, g, b) = (255, 0, 0, 0)
+        }
+        self.init(red: CGFloat(r) / 255, green: CGFloat(g) / 255, blue: CGFloat(b) / 255, alpha: CGFloat(a) / 255)
+    }
+}
diff --git a/PocketKit/Sources/PocketKit/Home/Cells/Carousel/AdCarouselCellConfiguration.swift b/PocketKit/Sources/PocketKit/Home/Cells/Carousel/AdCarouselCellConfiguration.swift
new file mode 100644
index 000000000..c6b326ebf
--- /dev/null
+++ b/PocketKit/Sources/PocketKit/Home/Cells/Carousel/AdCarouselCellConfiguration.swift
@@ -0,0 +1,65 @@
+// This Source Code Form is subject to the terms of the Mozilla Public
+// License, v. 2.0. If a copy of the MPL was not distributed with this
+// file, You can obtain one at http://mozilla.org/MPL/2.0/.
+
+import Foundation
+import UIKit
+import Textile
+import Localization
+
+struct AdCarouselCellConfiguration: HomeCarouselCellConfiguration {
+    private let ads: [PocketAd]
+
+    private var currentIndex = 0
+
+    private var currentAd: PocketAd {
+        ads[currentIndex]
+    }
+
+    init(sequence: PocketAdsSequence) {
+        self.ads = sequence.ads
+    }
+    var thumbnailURL: URL? {
+        URL(string: currentAd.imageUrl)
+    }
+
+    var saveButtonMode: ItemCellSaveButton.Mode? {
+        nil
+    }
+
+    var favoriteAction: ItemAction? {
+        nil
+    }
+
+    var overflowActions: [ItemAction]? {
+        // TODO: ADS - tbd overflow actions for ads
+        nil
+    }
+
+    var saveAction: ItemAction? {
+        nil
+    }
+
+    var attributedCollection: NSAttributedString? {
+        nil
+    }
+
+    var attributedTitle: NSAttributedString {
+        let content = NSMutableAttributedString()
+        content.append(NSAttributedString(string: currentAd.title, style: .recommendation.title))
+        content.append(NSAttributedString(string: "\n" + currentAd.description, style: .recommendation.title))
+        return content
+    }
+
+    var attributedDomain: NSAttributedString {
+        NSMutableAttributedString(string: "Sponsored", style: .recommendation.domain)
+    }
+
+    var attributedTimeToRead: NSAttributedString {
+        return NSAttributedString(string: "", style: .recommendation.timeToRead)
+    }
+
+    var sharedWithYouUrlString: String? {
+        nil
+    }
+}
diff --git a/PocketKit/Sources/PocketKit/Home/HomeViewController.swift b/PocketKit/Sources/PocketKit/Home/HomeViewController.swift
index 810983821..ae12dd09d 100644
--- a/PocketKit/Sources/PocketKit/Home/HomeViewController.swift
+++ b/PocketKit/Sources/PocketKit/Home/HomeViewController.swift
@@ -265,6 +265,14 @@ extension HomeViewController {
 
             cell.configure(with: configuration)
             return cell
+        case .ad(let ID):
+            let cell: HomeCarouselCell = collectionView.dequeueCell(for: indexPath)
+            guard let sequence = model.getAdsSequence(ID) else {
+                return cell
+            }
+            let config = AdCarouselCellConfiguration(sequence: sequence)
+            cell.configure(with: config)
+            return cell
         }
     }
 
diff --git a/PocketKit/Sources/PocketKit/Home/HomeViewModel.swift b/PocketKit/Sources/PocketKit/Home/HomeViewModel.swift
index 569e8e9a0..18cd930a9 100644
--- a/PocketKit/Sources/PocketKit/Home/HomeViewModel.swift
+++ b/PocketKit/Sources/PocketKit/Home/HomeViewModel.swift
@@ -124,6 +124,15 @@ class HomeViewModel: NSObject {
         }
     }
 
+    private var adSequences: [PocketAdsSequence] = [] {
+        didSet {
+            guard !oldValue.isEmpty else {
+                return
+            }
+            snapshot = buildSnapshot()
+        }
+    }
+
     private let source: Source
     let tracker: Tracker
     private let user: User
@@ -137,6 +146,7 @@ class HomeViewModel: NSObject {
     private let store: SubscriptionStore
     private let recentSavesWidgetUpdateService: RecentSavesWidgetUpdateService
     private let recommendationsWidgetUpdateService: RecommendationsWidgetUpdateService
+    private let adStore = PocketAdsStore()
 
     private let recentSavesController: NSFetchedResultsController<SavedItem>
     private let recomendationsController: RichFetchedResultsController<Recommendation>
@@ -220,6 +230,9 @@ class HomeViewModel: NSObject {
         homeRefreshCoordinator.refresh(isForced: isForced) {
             completion()
         }
+        Task {
+            adSequences = await adStore.getAds()
+        }
     }
 }
 
@@ -256,8 +269,8 @@ extension HomeViewModel {
             return snapshot
         }
 
-        for slateSection in slateSections {
-            guard var recommendations = slateSection.objects as? [Recommendation],
+        for slateSection in slateSections.enumerated() {
+            guard var recommendations = slateSection.element.objects as? [Recommendation],
                   let slateId = recommendations.first?.slate?.objectID
             else {
                 continue
@@ -283,8 +296,14 @@ extension HomeViewModel {
             }
 
             snapshot.appendSections([.slateCarousel(slateId)])
+            var items = recommendations.prefix(4).map { Cell.recommendationCarousel($0.objectID) }
+            // TODO: ADS - insert ads in the carousel here
+            if slateSection.offset != 0, let ID = adSequences[safe: slateSection.offset]?.id {
+                items.insert(.ad(ID), at: 0)
+            }
+
             snapshot.appendItems(
-                recommendations.prefix(4).map { .recommendationCarousel($0.objectID) },
+                items,
                 toSection: .slateCarousel(slateId)
             )
         }
@@ -315,6 +334,9 @@ extension HomeViewModel {
                 return
             }
             select(sharedWithYouItem: sharedWithYouItem, at: indexPath)
+        case .ad(let ID):
+            // TODO: ADS - add logic for tapping on an ad here
+            return
         }
     }
 
@@ -910,6 +932,9 @@ extension HomeViewModel {
 
             let givenURL = item.givenURL
             tracker.track(event: Events.Home.SlateArticleImpression(url: givenURL, positionInList: indexPath.item, slateId: slate.remoteID, slateRequestId: slate.requestID, slateExperimentId: slate.experimentID, slateIndex: indexPath.section, slateLineupId: slateLineup.remoteID, slateLineupRequestId: slateLineup.requestID, slateLineupExperimentId: slateLineup.experimentID, recommendationId: recommendation.analyticsID))
+        case .ad(let ID):
+            // TODO: ADS - add logic for tracking add tapped here
+            return
         }
     }
 }
@@ -930,6 +955,7 @@ extension HomeViewModel {
         case recommendationHero(NSManagedObjectID)
         case recommendationCarousel(NSManagedObjectID)
         case sharedWithYou(NSManagedObjectID)
+        case ad(String)
         case offline
     }
 }
@@ -1039,6 +1065,15 @@ extension HomeViewModel: NSFetchedResultsControllerDelegate {
     }
 }
 
+// MARK: Ads
+extension HomeViewModel {
+    func getAdsSequence(_ ID: String) -> PocketAdsSequence? {
+        adSequences.first {
+            $0.id == ID
+        }
+    }
+}
+
 // MARK: recent saves widget
 private extension HomeViewModel {
     func updateRecentSavesWidget() {